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Egypt's North Coast · A guide by mood2026

A guide to Egypt's North Coast, built as a product rather than a listings page.

Aller's Farhada mood page on a laptop: a night marina with lit restaurants, palms and a moored yacht, a hand-drawn figure leaping over the water, the title Farhada and the line "The coast at full throttle". Below it the page opens on "Some days, looking at the sea isn't enough."

alleregypt.comFarhada, one of the five moodsFarhada, one of the five moods, on a phone

The problem

Everything worth doing on the North Coast is known by somebody and written down by nobody. Visitors plan a season around screenshots, group chats and out-of-date posts, and the venues themselves have no reliable way to be found.

The brief

Turn scattered local knowledge into a guide people trust and return to. One that works on a phone with poor signal, on a beach, in the hour before dinner is decided.

The whole Farhada mood page on a laptop: the night marina hero, the opening paragraph, and every activity card from Aquapark to Yacht Rental.
Farhada, scrolling, on a laptop
The Farhada mood page on a phone from the top: the night marina hero, the opening paragraph, and its activity cards from Aquapark to Parasailing.
On a phone

Chapter 01 / 04Real screens · alleregypt.com

Five ways intoone shoreline

The guide is organised the way people actually decide: by mood and by moment. A visitor arrives with a feeling, not a filter, and the interface meets them there.

The Formet El Sahel mood page on a phone: a teal hero with the strapline Train, move, recover, repeat, a short introduction, and the start of its list of places to train.
Formet El Sahel, on a phone
Aller's home page on a laptop, the section headed "Five moods. One shoreline.": a short introduction to the guide and the first two mood cards, Farhada at a night marina and Gentle Rhythm at sunset, each with its own hand-drawn figure.
Five moods. One shoreline.

Chapter 02 / 04Real screens · alleregypt.com

Every venue isa real page

The Izakaya venue page on a laptop: a terrace restaurant with palms, the Aller Approved badge, a 4.6 Aller score, tags for price, cuisine and area, and the Add to Plan and Directions buttons.
The Izakaya venue page on a phone: a terrace restaurant with palms, the Aller Approved badge and a 4.6 Aller score, Add to Plan and Directions, and the start of its write-up.
Izakaya, Marina, from the live pageIzakaya, a venue page, on a phone

Every venue has its own page with hours, location, images and detail, not a row in a table. Each one carries an Aller score, broken down into the food, the value, the vibe, how clean it is and the service.

The Izakaya page on a laptop, scrolled to the Aller score: 4.6 out of 5, with star ratings for the food, worth the money, the vibe, clean and cared-for, and the service, above the guest review form.
The Aller score

Chapter 03 / 04Real screens · alleregypt.com

Allen buildsthe day

Allen, Aller's assistant, on a laptop: the greeting "Good morning, Explorer", a box for telling Allen where you are headed, and quick actions including Plan my day, Find places, Plan with friends, Special occasions and Budget friendly.
Allen
Allen, Aller's assistant, on a phone: the greeting "Good morning, Explorer", a box for telling Allen where you are headed, and the quick actions laid out as tiles.
Allen, on a phone
Restaurant cards in the Dooq & Rooq mood on a phone, each with a picture, the area, a short write-up, a note from Allen and its Aller score.
Allen's note on every table

Allen is a conversational assistant that builds a day out of all of it. It opens on quick actions for planning a day, planning with friends, special occasions or a budget, and its notes sit on the restaurant cards.

Chapter 04 / 04Real screens · alleregypt.com

One build,every screen

Aller runs as a website and as an installable app from a single codebase, so a season's audience is not split across platforms or asked to download anything before it is useful.

  • The Farhada mood page on a phone: the night marina hero with its hand-drawn figure and the line "The coast at full throttle", then the opening paragraph, with the bottom navigation and the Ask Allen button over it.
  • The Izakaya venue page on a phone: a terrace restaurant with palms, the Aller Approved badge and a 4.6 Aller score, Add to Plan and Directions, and the start of its write-up.
  • Aller's home page on a phone, the section headed "Five moods. One shoreline.": a short introduction to the guide and the Farhada card with its description, above the bottom navigation and the Ask Allen button.
  • The Formet El Sahel mood page on a phone: a teal hero with the strapline Train, move, recover, repeat, a short introduction, and the start of its list of places to train.
  • The Kitesurfing activity page on a phone: a kitesurfer in the air over grey water, the Aller Approved badge, a 4.8 out of 5 rating, Add to Plan, and The lowdown.
  • The Dooq & Rooq mood page on a phone: "The whole coast, one table at a time.", a search box, an area picker, cuisine filters and the first restaurant card.
  • Allen, Aller's assistant, on a phone: the greeting "Good morning, Explorer", a box for telling Allen where you are headed, and the quick actions laid out as tiles.
  • The Antakh mood page on a phone: Pick your night, with idea cards for group games, cards and table games, and food and cooking.
  • Activity cards in the Farhada mood on a phone: Floating Waterpark, Flyboarding, Go-karting and Hydrofoil, each with a View spots link.
  • Further down the Izakaya page on a phone: Good to know (best time, reservations, good for, vibe) and the Aller score of 4.6 broken down into the food, value for money, vibe, cleanliness and service.
  • Restaurant cards in the Dooq & Rooq mood on a phone, each with a picture, the area, a short write-up, a note from Allen and its Aller score.
  • Further down the Kitesurfing page on a phone: Where to do it, with cards for operators such as KiteLoop Sahel and Airborn Kite Centre, each with its details, Directions and Instagram.

Behind the surface

What itruns on

Most of it is on the surface: open alleregypt.com (opens in a new tab) and you will find it. The rest runs behind it.

On the surface

  1. MoodsFive ways into the same shoreline, not a category filter
  2. PlacesEvery restaurant and activity on a page of its own
  3. ConditionsLive temperature and UV on the home page, for the current hour
  4. AllenAn assistant that builds a day out of all of it
  5. PlansAdd to Plan on venue and activity pages
  6. LocationAsked once, and the prompt says it is never tracked, stored or shared
  7. ReviewsA form on venue pages for guests who have been

Behind it, not visible from outside

  1. NotificationsWeb push for visitors who opt in, written in an admin composer
  2. AdminAn editorial back office for the places, their pictures and their copy

Stack

  • Next.js
  • React
  • TypeScript
  • Supabase
  • Leaflet (admin)
  • Capacitor
  • Web Push

Status

Live on the web.

Live on the web, and packaged for iOS and Android from the same build rather than a second one.

Outcome

Pending

That is where the work has got to. What it has produced is not verified yet, so no traffic, enquiry or sales figures are claimed here. They go in once they can be evidenced.

Visit alleregypt.com (opens in a new tab)
All work