About

Two disciplines, one team.

BROWSR is an independent digital company founded in Egypt by two brothers working at opposite ends of the same problem. One builds the thing. One makes it worth looking at.

Based in
Cairo, Egypt

The two of us


Omar Abdalla Deabes

Business Strategy & Commercial Direction

Omar connects business goals with digital strategy, UX, technology and commercial execution.


Mohamed Abdalla Deabes

Communication, Marketing & Visual Direction

Mohamed connects audience understanding with communication, marketing, photography, film and visual culture.


What BROWSR is

A digital company, not an agency.

We work with founder-led and leadership-led businesses that have outgrown their websites. Usually the company has got noticeably better and the site has not moved, and a competitor now looks more credible than they are.

There is no account layer, no reselling, and no department that has never seen your business. Two people, both senior, both working on the thing. If that is not the right shape for what you need, we will say so early.


Principles

How we work, stated plainly.


  • 01

    Structure before surface

    What a site says and in what order is decided before anything is designed. A beautiful page in the wrong sequence still fails.


  • 02

    Two disciplines, one team

    Design, engineering and image are made in the same room by the people who will answer for them. Nothing is handed to a third party and hoped for.


  • 03

    Original images only

    We photograph and direct what we put on your site. Stock photography tells a visitor the business had nothing of its own to show.


  • 04

    Speed is design

    A slow site is a badly designed site. Performance budgets are set at the start and defended through the build, not measured after launch.


  • 05

    Built to be edited

    You will change your mind and your business will change. What we build stays legible to whoever works on it next, including you.


  • 06

    Say less, precisely

    We cut copy, sections and features that do not earn their place. Restraint is the most reliable signal of confidence a website has.


Enquiries

Tell us what you are building.

If your website no longer represents the business behind it, send us the address and tell us what it is failing to do. We reply to every enquiry.